A book by its cover

Cover art for books is a subject that fascinates readers, reviewers and authors alike. Getting the cover right is crucial to a book's retail success - and keeping author and readers happy. I couldn't be more delighted with the cover for 300 Days of Sun designed by Jarrod Taylor. It offers an alluring first impression that is entirely relevant to the story and it's attractive in the full sense of the word: it draws you into the setting of the story, the dramatic rocky coast of the Algarve in Portugal. Brightness, beauty and danger are implicit in the image, as is the hint of a scratched old book.

 

But how did this cover evolve from an initial idea? To celebrate publication day in the USA and Canada, I've been given permission to show the process behind the scenes as discussion progressed between editor and author, design team and sales and marketing at HarperCollins.

 

I had just arrived in France last summer when the first images came through in an email from my editor, Jennifer Barth. Which did I prefer of these two?

 

 

 

I thought about it for a few hours, and wrote back to say I liked the red one best. It was the way the letters seemed to be sinking (or rising) behind the layers of the city that appealed. As it turned out, I was in a minority, and most votes went to the second design, by Gregg Kulick. I can understand why. The image is a strong one, with a great sense of light and dark. Perhaps it was the lettering that put me off. 

 

The next stage was another email containing another four images, all by Jarrod Taylor. Which did I like best? Which would you choose?

 

 

 

 

 

I liked them all except the third one, because the yellow rock seemed to hint strangely at an Egyptian pyramid. Our first guests of the summer had arrived, and we had a group reaction to report back. Most popular were the second and the fourth (though the lettering seemed wrong on that one).

 

The team in New York played around with the second for a while, using a deeper blue and capital letters (gorgeous, rather unusual, colours for cover art - and I preferred the original):

 

 

Then the fourth was re-worked and presented to a marketing and sales meeting. Everyone agreed, including me, over in France, that we had found our ideal cover:

 

 

So there we have it. Do you agree, or would you have made a different choice? As far as I'm concerned, as soon as I saw this last version, I felt it was right, almost like a sigh of relief.

 

As the book finally goes on sale, huge thanks to everyone at Harper, especially Jarrod Taylor and Gregg Kulick, Jennifer Barth, Amy Baker, Katherine Beitner, Jonathan Burnham, Cal Morgan, Kathryn Ratcliffe-Lee, Mary Sasso, Sherry Wasserman and Erin Wicks. Also to Stephanie Cabot, as ever. 

 

"a deeply satisfying novel, a rich story with a strong feeling for time and place and the expert pacing of the best thrillers. Readers will appreciate Lawrenson’s ability to combine stunning atmosphere with a fascinating historical backstory."

                                                     — starred Booklist review

The Sea Garden: UK cover

 

Here it is...the Orion cover for The Sea Garden, to be published in a few months' time. I think it's beautiful, and that old house is almost exactly what was in my head as I invented a villa on the southern French island of Porquerolles, with its garden on the cusp of running to wilderness above the sea. 

 

There are some very clever detailed touches, and I particularly like the painterly effect in the sky and the bay behind with background hills. It seems to me to have just the right atmosphere of slight foreboding despite the sun and bright blue, with that dense bank of trees and bushes casting shadows all the way up the path. The grey band around it seems to give the impression of looking into an old bevelled-edged mirror.

 

But over to you...what do you think? Are you interested, as I am, in how it reflects the differences between the US and UK markets? (The US cover is in the blog's column to the right.) Will you be intrigued and want to pick it up in a bookshop, even if you knew nothing about it? Perhaps this blurb from Sarah Blake, who wrote one of my favourite reads of recent years, The Postmistress, might clinch it: 

 

"THE SEA GARDEN weaves a double spell, and honestly, it got me right from the start. Lawrenson steeps her story of the invisible heroes of the French Resistance crossing borders - and here, crossing time - deep in the eerie beauty of the South of France. The result is a marvellous strange fruit: think Graham Greene served up with a dash of Poe."